For my video the following narrative locations will be used: Nevertheless I felt my strengths shone through within my work, my ability to edit each photo through Photoshop using the spot healing brush to create a flawless look proved very successful. This then cuts back to a two shot of Ellie Goulding and her partner and this shows reflection and it's as though they are looking towards the future as a couple, due to the eye line match of the shot.
There is a recurring motif of her sitting in the same place, in her flat; this may be the place where she is thinking of the plan to get back at her boyfriend. He is kind and encouraging and never judgmental, preferring to apply more positive manipulation of a passive audience rather than a negative.
This narrative portrays a message to the audience and suggests that even if you are going through a struggle, you can get through it and this is a positive message.
This age group would find this music video good since it may relate to events that have happened in their lives, for example if a girl has been dumped by her boyfriend or if someone fantasizes about getting revenge on A2 media music video coursework person.
Andrew Goodwin has identified a number of key features which distinguish the music video as a form: Implemented within my work I also learnt how to use fragmenting within a shot. It allowed us to import the footage at home and email it to A2 media music video coursework iMac for editing, which sped up the process massively.
Also the skills involved in filming are similar to the skills in photography, you have to be able to position the camera correctly on the accurate third.
This is called equating women with objects, taken from the Male Gaze, and is mirrored in sitcoms such as Desperate Housewives and Sex and the City, where the central characters are placed with objects such as apples and knives to create the lustful, dangerous look.
Some examples are screens within screens, cameras, mirrors, etc. This typology is normally relevant for rock, alternative or indie and is used to show the bands talents and skills.
Transformers, GI Joe and Wanted but there are many more. These programs also helped with the evaluation, because we could share our Target Audience Feedback and research conclusions for things.
However, the lack of sound at the beginning could be for the audience to reflect on what they think may happen in the music video and what the song may be about and how it may relate to them as a viewer.
In the video she is being represented as a typical Londoner since they are trying to emphasize her strong singing accent. Real life media texts achieved this by using consistent colours, photography, fonts, layouts and artist branding typical of the genre of adult contemporary pop.
Due to my own target audience being broad, I opted for similar platforms to please both a younger, more technically inclined audience as well as an older generation who perhaps still buy CDs.
Suggesting the presence of the artist through a branded font on the poster would attract fans, therefore making the advert effective as a promotional tool. Even though it is positive for her, there is still an element of sadness and therefore the low key lighting amplifies the overall meaning of the song.
However, for the digipak and advert, digital enhancement should be used to make it stand out, and catch the eye of the target audience.
The audience also shows the stars talent because he is playing the guitar alongside his band who also sing the back up vocals. This is effective because we can clearly see how relaxed the couple are around each other, this allows the audience to relate with the on-screen actors because they clearly recognise personal relationships and this allows the audience to feel as though they have experienced similar feelings to the star.
This then cuts to a long shot of the back of Ellie Goulding whilst she is playing her piano and this then cuts to a side, mid shot of the star and this then reveals her true body A2 media music video coursework and facial expression, and this is 19 seconds into the song.
The video below explains how I learnt, then used and challenged the codes and conventions of adult contemporary pop through my own products. A2 Media Coursework Blog We have decided to work as a group for our A2 coursework as in our AS year we both did the whole process alone print and wanted to try something more challenging together.
The use of cross cutting shows a gradual seperation of the couple laying in bed, which suggests hesitation from the female character and her uncertainty about the relationship.
However, I opted for a different style of branding to this artist in order to keep an even cleaner layout. Before I go on, Issa James has posted the great post below with plenty of links to music videos that we want you to look at.
More application of theory and development of other arguments gathered from research. When there are shots of windows in a dark room it is relatively high key, however when there is no window lighting, the shot is relatively low key.
This lighting gives an uplifting feel, which will contrast the darker shots of the mum panicking and the separation of the kids at the end. This then jump cuts to a mid shot of Ellie Goulding smiling at her partner and this is an eyeline match because it is as though the camera is in the eyes of the male actor.
I knew that using the camera in many different ways possible would show rowdy, drunken behaviour, wild dancing, young adults letting their hair down, having a laugh, also giving the illusion that the partying went on all through the night, whereas realistically I only had to film for an hour that night.
It is crucial that you spend time becoming familiar with different genres and that you pick up ideas from a wide range of videos. Similarly, the colours used in my own poster and branding as a whole, challenge the codes and conventions of the genre in order to be unique and visually striking.A2 Media Studies Coursework Blog.
Katie Nicholls EVALUATION: Questions April 24, Below are the four questions for my evaluation, answered in various different ways.
iMovie was used to edit all of our footage for the music video, because it is a fast and easy-to-use program that allowed us to add inserts, text, transitions and. After researching the generic conventions of grime music videos, I decided to give it a go myself.
I used many hand held and on location shots to create an urban, underground image. I feel this demonstrates my ability to edit to the beat with lots of fast cut shots and lip simplisticcharmlinenrental.com://simplisticcharmlinenrental.com · Media Studies; Coursework; Coursework.
PDFs open in a new window. Record forms Academic year / Centre declaration sheet - ( KB) The last January exams for AS and A2 were in January The exams are now only in June due to Changes to A-levels. Specification for exams from ( KB)simplisticcharmlinenrental.com /as-and-a-level/media-studies/coursework.
Question 1 Introduction Learning from my deconstructions: Moving image I deconstructed the videos 'Say you won't let go', by James Arthur and 'Surefire' by John Legend.
The video below explains how I learnt, then used and challenged the codes and conventions of adult contemporary pop through my own products.
Learning from my deconstructions:. For doing a genre of a pop band it was important that we had good organisation and time management, by doing this we used the software from microsoft, to create time tables when we were all available.
A2 Media Coursework Evaluation Sehbjot Hundal 2 This is my blog which contains all of my A2 media coursework including the research, planning, production and evaluation stages. A2 Media Coursework - Music Video - YouTube.
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